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Head of Commercial (VP of Sales)

  • Remote, Hybrid
    • Amsterdam / New York, Noord-Holland, Netherlands
  • Commercial

Job description

About us

Dashmote is a start-up focusing on the next generation of data products powered by AI technology, with offices in Amsterdam, New York and Shanghai. We connect the offline and online worlds by decoding the digital footprint of locations, allowing our enterprise clients to understand the market and make smarter decisions.

Dashmote has ambitious plans for the upcoming years, and therefore, we need to make sure that we have the right people in place to put such plans into practice. Do you want to boost your career by contributing to Dashmote’s AI products, used by some of the biggest Fortune 500 companies? Then we're looking for you.

Main responsibilities

We are seeking an experienced, hands-on Head of Commercial (VP of Sales) to lead our commercial team through the next phase of growth. In this role, you will develop and execute our commercial strategy, drive revenue growth, and build a high-performing commercial team. 

This is a strategic leadership position, but equally a roll-up-your-sleeves role; you will lead by example in the field, actively engaging in key deals and client relationships. If you are a dynamic commercial leader who can both sell and scale, and are excited about shaping strategy in a global, data-driven SaaS business, we want to hear from you.

  • Commercial Strategy and Leadership: Develop and implement a scalable Go-To-Market strategy tailored to global enterprise clients. Translate growth goals into actionable plans across New Business, Marketing, Account Management, and Customer Success.

  • Team Building and Management: Build, mentor, and lead a high-performing commercial team. Hire and onboard new team members while fostering a culture of accountability, learning, and results.

  • Sales Process and Best Practices: Define and evolve scalable sales processes to improve efficiency and drive predictable outcomes. Build a comprehensive playbook covering pipeline management, deal qualification, contract renewals and KPIs. Use performance data to continuously optimize sales motion and drive transparency through CRM adoption.

  • Product Collaboration and Market Feedback: Represent the voice of the customer by sharing insights from the market, clients, and competitors. Work closely with Product to influence roadmap priorities and shape pricing and packaging based on real-world feedback.

  • Hands-On Deal Execution: Take a hands-on approach in key deals and act as lead on high-value enterprise opportunities. Support the team with discovery, proposals, and negotiations to help close strategic accounts.

  • Customer Relationships and Advocacy: Build strong relationships with executives at key accounts and partners. Travel when needed to meet clients and represent the company at events. Serve as a senior sponsor to ensure retention, satisfaction, and expansion, while leveraging success stories to support future growth.

Job requirements

Your background

  • 10+ years of relevant sales experience, including 3+ years in a senior leadership role 

  • Proven success in fast-paced startup or scale-up environments (Seed to Series C), or a strong entrepreneurial/intrapreneurial track record

  • Track record in Enterprise B2B SaaS sales, managing multi-million ARR accounts and senior stakeholders; strong closer with excellent communication skills

  • Preferably familiar with the Food & Beverage or CPG space, including Digital Shelf, Retail Media, and E-commerce; an existing network is a strong advantage

  • Affinity with data and AI products; strong analytical skills and a tech-savvy mindset

  • Demonstrated ability to build, lead, and scale high-performing commercial teams

  • Proficient with commercial tools such as Salesforce and other CRM/sales & marketing automation platforms

What’s in it for you:

  • Play a key role in shaping the commercial strategy of a high-growth AI SaaS company

  • Have a broad, significant impact on company performance, customer success, and product direction

  • Take ownership in building and leading a high-performing commercial team while helping shape and grow Dashmote’s culture of ownership, ambition, and accountability

  • Working for a company that was awarded the best B2B startup in Europe by Google, McKinsey, and Rocket Internet (30+ other prizes)

  • Working within an international team that truly values your contribution


Location: Based in the US (East Coast preferred, especially New York) or in the Netherlands (Amsterdam preferred)

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